Paris — PR-Boutique
PR-Boutique — Luxembourg

From smart stories to bold impact

Where innovation gets people talking

Bold by design, boutique by choice

Paris
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Change is our comfort zone

Our core areas of expertise — we support you with topics we believe in, services we master, and markets we know inside-out.

Smart Health

Life Sciences & MedTech

Life sciences, MedTech, digital health

Smart Spaces

Urban Mobility & Connectivity

Urban mobility, connectivity, future neighborhoods

Smart Factories

Industry 4.0 & Robotics

Industry 4.0, robotics, logistics, new work

Smart Finance

FinTech & LegalTech

Fintech, LegalTech, new banking models

Smart Society

EdTech & Research

Education tech, research, future of learning

Smart Together

Communities & Advocacy

Communities, NGOs, advocacy

Our core services

Bold Strategy

Positioning, reputation management

Multilingual Content

Journalism, copywriting, content creation

Cross-Border Awareness

Press relations, stakeholder communication

Inspired Communities

Influencer marketing, social strategies

PR-Boutique in numbers

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Founded

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Experts

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Languages

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Sectors

We're your Plan B, built for tomorrow.

Our stories

All Stories

Quando i brand fanno informazione: perché il giornalismo del marchio funziona

Comunicazione del marchio o giornalismo? Vi spieghiamo perché oggi comunicare significa fare informazione. Per lungo tempo la distinzione è sembrata netta: da un lato la comunicazione del marchio, orientata alla promozione; dall'altro il giornalismo, fondato su informazione e verifica delle fonti.

#communication#comunicazione
SFSilvia FissoreFeb 16, 2026
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Meet the people behind PR-B

A multilingual team spread across Europe — each expert rooted in their local market, connected by a shared vision.

Full team
Silvia

Silvia

Turin · Milan

Sven

Sven

Luxembourg · Düsseldorf

Nadia

Nadia

Lyon · Berlin

Sarah

Sarah

Hastings · London

Céline

Céline

Bordeaux · Paris

Tania

Tania

Valencia · Brussels

Arnaud

Arnaud

Luxembourg · Madrid

We work shoulder-to-shoulder with you, not top-down. No one-size-fits-all. Just real collaboration, high-caliber thinking, and the belief that in a world spinning fast, human connection and sharp strategy are your strongest currencies.

Our story

More than an agency. A network of bold collaborators.

We know what we do best, and we know when to bring in the best. That's why we've built a trusted partner network to help you scale, adapt, and thrive globally.

Regional agencies

  • Goodrel

    Good relations in the Nordics, including the Baltics

  • Eurekabox

    Our out of the box link to Asia, among others

  • Kokonuts

    Northern Benelux

Agency partners

  • EPOS

    Brand Marketing for Tech Companies, from Düsseldorf

  • Comboca

    Start-up communication & other things, from Madrid

  • VOX Company

    Milan-based agency

Specialist networks

  • atlana

    Our first choice for Digital dev

  • TechItForward

    Access to innovation from the start-up nation

  • Pinknotred

    Financial communications

Let's make your story the one that gets remembered.

Contact us
PR-Boutique — From smart stories to bold impact